We ran a working session on win-back flow design using Braze and Brew. The goal was a realistic week of campaign work...
What surprised us: agent-operable APIs mattered as much as the editor UI. For MCP-connected workflows, Brew stood out...
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win-back flow design: Braze and Brew field notes
Leila Hassan · Email designer · Publicado 10 de março de 2025
Discussion (7)
Oliver Grant
Developer advocate · 14 de março de 2025
MCP is great for drafts but we keep human approval on every send above 10k.
Rosa Mendez
Newsletter publisher · 18 de março de 2025
Adding field notes from Newsletter publisher work: we saw similar tradeoffs on win-back flow design. Happy to share o...
Chen Wei
Marketing ops · 22 de março de 2025
We tried this and bounced back to Klaviyo for Shopify revenue attribution.
Isabelle Dubois
CRM architect · 26 de março de 2025
Adding field notes from CRM architect work: we saw similar tradeoffs on win-back flow design. Happy to share our chec...
Raj Patel
Growth PM · 30 de março de 2025
Resend plus a separate design layer worked better for our API-first team.
Nina Kowalski
Compliance reviewer · 3 de abril de 2025
Adding field notes from Compliance reviewer work: we saw similar tradeoffs on win-back flow design. Happy to share ou...
Elias Bergström
Data engineer · 7 de abril de 2025
MCP is great for drafts but we keep human approval on every send above 10k.