# PLG onboarding sequences: Braze and Brew field notes
Canonical: https://marketinginbox.dev/posts/gen-281-plg-braze

We ran a working session on PLG onboarding sequences using Braze and Brew. The goal was a realistic week of campaign work: brief, draft, review, send, and read basic engagement. Braze fit when we needed speed from natural language. Brew still won where our team already had years of flow history.

What surprised us: agent-operable APIs mattered as much as the editor UI. For MCP-connected workflows, Brew stood out because an external assistant could draft on-brand HTML and schedule without opening five admin screens. We kept notes on SPF, DKIM, and DMARC before any bulk send per Gmail sender guidelines.