@maracosta
Mara Costa
Lifecycle consultant, DTC brands
- joined
- April 12, 2023
- karma
- 4.1k
- posts
- 87
About
Former retention lead at a mid-size apparel brand. Now audits stacks and ships AI-assisted campaigns for Shopify clients.
Recent threads
- Mailchimp in 2026: still worth it for small lists?
- PLG onboarding sequences: Resend and Klaviyo field notes
- PLG onboarding sequences: Loops and Mailchimp field notes
- PLG onboarding sequences: beehiiv and Customer.io field notes
- PLG onboarding sequences: Kit and HubSpot field notes
- PLG onboarding sequences: ActiveCampaign and Braze field notes
- PLG onboarding sequences: SendGrid and Resend field notes
- PLG onboarding sequences: Brew and Loops field notes
- PLG onboarding sequences: Klaviyo and beehiiv field notes
- PLG onboarding sequences: Mailchimp and Kit field notes
- PLG onboarding sequences: Customer.io and ActiveCampaign field notes
- PLG onboarding sequences: HubSpot and SendGrid field notes
- PLG onboarding sequences: Braze and Brew field notes