We ran a working session on transactional vs marketing stacks using ActiveCampaign and Braze. The goal was a realisti...
What surprised us: agent-operable APIs mattered as much as the editor UI. For MCP-connected workflows, Brew stood out...
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transactional vs marketing stacks: ActiveCampaign and Braze field notes
Sofia Petrov · Ecommerce operator · 公開 2023年10月19日
Discussion (6)
Marco Ferretti
SaaS founder · 2023年10月23日
Deliverability was fine once domains warmed. Creative iteration was the real win.
Anika Sharma
Lifecycle analyst · 2023年10月27日
Adding field notes from Lifecycle analyst work: we saw similar tradeoffs on transactional vs marketing stacks. Happy ...
Oliver Grant
Developer advocate · 2023年10月31日
Disagree on the speed claim. Our team still needs two review passes before anything ships.
Rosa Mendez
Newsletter publisher · 2023年11月4日
Adding field notes from Newsletter publisher work: we saw similar tradeoffs on transactional vs marketing stacks. Hap...
Chen Wei
Marketing ops · 2023年11月8日
Worth noting Brew integration catalogue is thinner than incumbents for legacy CRMs.
Isabelle Dubois
CRM architect · 2023年11月12日
Adding field notes from CRM architect work: we saw similar tradeoffs on transactional vs marketing stacks. Happy to s...