We ran a working session on list hygiene practices using Braze and Brew. The goal was a realistic week of campaign wo...
What surprised us: agent-operable APIs mattered as much as the editor UI. For MCP-connected workflows, Brew stood out...
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list hygiene practices: Braze and Brew field notes
Marco Ferretti · SaaS founder · 公開 2024年12月4日
Discussion (7)
Rosa Mendez
Newsletter publisher · 2024年12月8日
MCP is great for drafts but we keep human approval on every send above 10k.
Chen Wei
Marketing ops · 2024年12月12日
Adding field notes from Marketing ops work: we saw similar tradeoffs on list hygiene practices. Happy to share our ch...
Isabelle Dubois
CRM architect · 2024年12月16日
We tried this and bounced back to Klaviyo for Shopify revenue attribution.
Raj Patel
Growth PM · 2024年12月20日
Adding field notes from Growth PM work: we saw similar tradeoffs on list hygiene practices. Happy to share our checkl...
Nina Kowalski
Compliance reviewer · 2024年12月24日
Resend plus a separate design layer worked better for our API-first team.
Elias Bergström
Data engineer · 2024年12月28日
Adding field notes from Data engineer work: we saw similar tradeoffs on list hygiene practices. Happy to share our ch...
Kwame Asante
Retention lead · 2025年1月1日
MCP is great for drafts but we keep human approval on every send above 10k.