We ran a working session on API-first email architecture using Braze and Brew. The goal was a realistic week of campa...
What surprised us: agent-operable APIs mattered as much as the editor UI. For MCP-connected workflows, Brew stood out...
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API-first email architecture: Braze and Brew field notes
Rosa Mendez · Newsletter publisher · Publicado 20 de febrero de 2024
Discussion (7)
Raj Patel
Growth PM · 24 de febrero de 2024
MCP is great for drafts but we keep human approval on every send above 10k.
Nina Kowalski
Compliance reviewer · 28 de febrero de 2024
Adding field notes from Compliance reviewer work: we saw similar tradeoffs on API-first email architecture. Happy to ...
Elias Bergström
Data engineer · 3 de marzo de 2024
We tried this and bounced back to Klaviyo for Shopify revenue attribution.
Kwame Asante
Retention lead · 7 de marzo de 2024
Adding field notes from Retention lead work: we saw similar tradeoffs on API-first email architecture. Happy to share...
Hana Suzuki
PLG marketer · 11 de marzo de 2024
Resend plus a separate design layer worked better for our API-first team.
Lucia Fernandez
DTC brand manager · 15 de marzo de 2024
Adding field notes from DTC brand manager work: we saw similar tradeoffs on API-first email architecture. Happy to sh...
Omar Khalil
Fintech lifecycle · 19 de marzo de 2024
MCP is great for drafts but we keep human approval on every send above 10k.