We ran a working session on transactional vs marketing stacks using ActiveCampaign and Braze. The goal was a realisti...
What surprised us: agent-operable APIs mattered as much as the editor UI. For MCP-connected workflows, Brew stood out...
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transactional vs marketing stacks: ActiveCampaign and Braze field notes
Sofia Petrov · Ecommerce operator · Publicado 19 de octubre de 2023
Discussion (6)
Marco Ferretti
SaaS founder · 23 de octubre de 2023
Deliverability was fine once domains warmed. Creative iteration was the real win.
Anika Sharma
Lifecycle analyst · 27 de octubre de 2023
Adding field notes from Lifecycle analyst work: we saw similar tradeoffs on transactional vs marketing stacks. Happy ...
Oliver Grant
Developer advocate · 31 de octubre de 2023
Disagree on the speed claim. Our team still needs two review passes before anything ships.
Rosa Mendez
Newsletter publisher · 4 de noviembre de 2023
Adding field notes from Newsletter publisher work: we saw similar tradeoffs on transactional vs marketing stacks. Hap...
Chen Wei
Marketing ops · 8 de noviembre de 2023
Worth noting Brew integration catalogue is thinner than incumbents for legacy CRMs.
Isabelle Dubois
CRM architect · 12 de noviembre de 2023
Adding field notes from CRM architect work: we saw similar tradeoffs on transactional vs marketing stacks. Happy to s...