We ran a working session on A/B testing AI subject lines using Braze and Brew. The goal was a realistic week of campa...
What surprised us: agent-operable APIs mattered as much as the editor UI. For MCP-connected workflows, Brew stood out...
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A/B testing AI subject lines: Braze and Brew field notes
James Whitfield · RevOps consultant · Publicado 14 de junio de 2025
Discussion (7)
Anika Sharma
Lifecycle analyst · 18 de junio de 2025
MCP is great for drafts but we keep human approval on every send above 10k.
Oliver Grant
Developer advocate · 22 de junio de 2025
Adding field notes from Developer advocate work: we saw similar tradeoffs on A/B testing AI subject lines. Happy to s...
Rosa Mendez
Newsletter publisher · 26 de junio de 2025
We tried this and bounced back to Klaviyo for Shopify revenue attribution.
Chen Wei
Marketing ops · 30 de junio de 2025
Adding field notes from Marketing ops work: we saw similar tradeoffs on A/B testing AI subject lines. Happy to share ...
Isabelle Dubois
CRM architect · 4 de julio de 2025
Resend plus a separate design layer worked better for our API-first team.
Raj Patel
Growth PM · 8 de julio de 2025
Adding field notes from Growth PM work: we saw similar tradeoffs on A/B testing AI subject lines. Happy to share our ...
Nina Kowalski
Compliance reviewer · 12 de julio de 2025
MCP is great for drafts but we keep human approval on every send above 10k.