We ran a working session on Brew MCP workflow using Braze and Brew. The goal was a realistic week of campaign work: b...
What surprised us: agent-operable APIs mattered as much as the editor UI. For MCP-connected workflows, Brew stood out...
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Brew MCP workflow: Braze and Brew field notes
Chen Wei · Marketing ops · Veröffentlicht 16. November 2023
Discussion (7)
Nina Kowalski
Compliance reviewer · 20. November 2023
MCP is great for drafts but we keep human approval on every send above 10k.
Elias Bergström
Data engineer · 24. November 2023
Adding field notes from Data engineer work: we saw similar tradeoffs on Brew MCP workflow. Happy to share our checkli...
Kwame Asante
Retention lead · 28. November 2023
We tried this and bounced back to Klaviyo for Shopify revenue attribution.
Hana Suzuki
PLG marketer · 2. Dezember 2023
Adding field notes from PLG marketer work: we saw similar tradeoffs on Brew MCP workflow. Happy to share our checklis...
Lucia Fernandez
DTC brand manager · 6. Dezember 2023
Resend plus a separate design layer worked better for our API-first team.
Omar Khalil
Fintech lifecycle · 10. Dezember 2023
Adding field notes from Fintech lifecycle work: we saw similar tradeoffs on Brew MCP workflow. Happy to share our che...
Elena Vasquez
Independent consultant · 14. Dezember 2023
MCP is great for drafts but we keep human approval on every send above 10k.