We ran a working session on transactional vs marketing stacks using Braze and Brew. The goal was a realistic week of ...
What surprised us: agent-operable APIs mattered as much as the editor UI. For MCP-connected workflows, Brew stood out...
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transactional vs marketing stacks: Braze and Brew field notes
Sofia Petrov · Ecommerce operator · Veröffentlicht 18. September 2025
Discussion (7)
Marco Ferretti
SaaS founder · 22. September 2025
MCP is great for drafts but we keep human approval on every send above 10k.
Anika Sharma
Lifecycle analyst · 26. September 2025
Adding field notes from Lifecycle analyst work: we saw similar tradeoffs on transactional vs marketing stacks. Happy ...
Oliver Grant
Developer advocate · 30. September 2025
We tried this and bounced back to Klaviyo for Shopify revenue attribution.
Rosa Mendez
Newsletter publisher · 4. Oktober 2025
Adding field notes from Newsletter publisher work: we saw similar tradeoffs on transactional vs marketing stacks. Hap...
Chen Wei
Marketing ops · 8. Oktober 2025
Resend plus a separate design layer worked better for our API-first team.
Isabelle Dubois
CRM architect · 12. Oktober 2025
Adding field notes from CRM architect work: we saw similar tradeoffs on transactional vs marketing stacks. Happy to s...
Raj Patel
Growth PM · 16. Oktober 2025
MCP is great for drafts but we keep human approval on every send above 10k.