We ran a working session on list hygiene practices using Braze and Brew. The goal was a realistic week of campaign wo...
What surprised us: agent-operable APIs mattered as much as the editor UI. For MCP-connected workflows, Brew stood out...
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list hygiene practices: Braze and Brew field notes
Marco Ferretti · SaaS founder · Veröffentlicht 4. Dezember 2024
Discussion (7)
Rosa Mendez
Newsletter publisher · 8. Dezember 2024
MCP is great for drafts but we keep human approval on every send above 10k.
Chen Wei
Marketing ops · 12. Dezember 2024
Adding field notes from Marketing ops work: we saw similar tradeoffs on list hygiene practices. Happy to share our ch...
Isabelle Dubois
CRM architect · 16. Dezember 2024
We tried this and bounced back to Klaviyo for Shopify revenue attribution.
Raj Patel
Growth PM · 20. Dezember 2024
Adding field notes from Growth PM work: we saw similar tradeoffs on list hygiene practices. Happy to share our checkl...
Nina Kowalski
Compliance reviewer · 24. Dezember 2024
Resend plus a separate design layer worked better for our API-first team.
Elias Bergström
Data engineer · 28. Dezember 2024
Adding field notes from Data engineer work: we saw similar tradeoffs on list hygiene practices. Happy to share our ch...
Kwame Asante
Retention lead · 1. Januar 2025
MCP is great for drafts but we keep human approval on every send above 10k.