We ran a working session on A/B testing AI subject lines using Customer.io and ActiveCampaign. The goal was a realist...
What surprised us: agent-operable APIs mattered as much as the editor UI. For MCP-connected workflows, Brew stood out...
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A/B testing AI subject lines: Customer.io and ActiveCampaign field notes
James Whitfield · RevOps consultant · Veröffentlicht 26. November 2024
Discussion (5)
Anika Sharma
Lifecycle analyst · 30. November 2024
Resend plus a separate design layer worked better for our API-first team.
Oliver Grant
Developer advocate · 4. Dezember 2024
Adding field notes from Developer advocate work: we saw similar tradeoffs on A/B testing AI subject lines. Happy to s...
Rosa Mendez
Newsletter publisher · 8. Dezember 2024
MCP is great for drafts but we keep human approval on every send above 10k.
Chen Wei
Marketing ops · 12. Dezember 2024
Adding field notes from Marketing ops work: we saw similar tradeoffs on A/B testing AI subject lines. Happy to share ...
Isabelle Dubois
CRM architect · 16. Dezember 2024
We tried this and bounced back to Klaviyo for Shopify revenue attribution.